Search Engine Optimisation - SEO

Search Engine Optimisation or SEO is a process of Improving a website's visibility or positioning, within the natural listings on the major search engines ie Google, Yahoo and MSN Live.

SEO can involve improvement to a site's coding, presentation, and structure, as well as fixing problems that could prevent search engine indexing programs from fully spidering a site.

Effective search engine optimisation techniques will deliver high ranking positions and increased conversion rates.

Search engine algorithms change regularly, so the SEO Techniques that worked last year may not work this year.

SEO requires a long-term outlook and ongoing commitment from both SEO supplier and Client.